职位描述：
JobPurpose(Stateinanutshelltheoverallobjectiveoftherole)1. ToidentifyopportunitiesandmakestrategicmarketingdecisionstomaintainmarketshareforhospitalbusinessinOTCBU;2. Toleadbusinesstransitioninhospitalchannel;3. LeaderofHospitalcentralMarketing,responsibleforannualbrandplanstrategicandfunctional,supportcross-functioncooperation;4. BUprojectcoordinatororleaderasdelegated;5. ToleadOTChospitalmarketingteam.MajorAccountabilities(Describethemainresultsoftheroletobeachieved)1. WellunderstandCold&Vitaminmarketinhospitalchanneltodigandidentifybusi-nesskeysuccessfulfactors,anddevelopmarketingplanforshort/mid-term;2. Developannual&quarterlymarketingactivitiesforBufferin&Theragraninhospitalchanneltosupportbusinesstargetachievement;3. A&Pbudgetcontrolforhospitalchannel;4. EnhancenationalKOLengagementandbuildupregionalKOLnetworkcollaboratingwithcrossfunction;5. Implementquarterlyactionplan,withsupervising&coordinatingsubordinate/localmarketing&salesteam6. ProjectmanagementorcoordinationtosupportBU;7. Develop&managemarketresearchprojecttomeetbusinessneeds8. Supportsalesforceinpromotionandmarketaccess9. CollaboratewithenablefunctiontoensureproductsuccessKeyPerformanceIndicators/Measuresofsuccess(Indicatehowperformanceforthisrolewillbemeasured)1. BUbusinessperformance2. Brandperformanceinhospitalchannel3. POAimplementation4. Improvementofresourceseffectivenessandbudgetundercontrol5. Peopledevelopment6. QualityofcollaborationamongcrossfunctionteamBackground(Statetherequirededucation,experiencelevel,andcompetencyprofile)? Education:Bachelordegreeorabove,inclinicalmedicine,lifescienceorrelated? Industry/Positionexperiences:-Atleast5-yrexperienceofhospitalmarketingmanagementinpharmaceuticalMNC-2-3yrsalesexperienceispreferable? LanguageSkills:Goodoral&writtenEnglish? ComputerSkills:Excellent? OtherSpecificrequirements:-Goodsenseofmarketingprinciplesandindustry-Strongmarketinsights,opportunityexploration,andstrongskillsofdataanalysis-Strongcommunicationandnegotiationskills-Qualityandresultorientated-Organizedanddeterminedpersistentperson-Integrity,highselfmotivation-Leadershipandteammanagementskills-Ownershipesp.topromotecrossfunctionaleffectiveness-Decisionmakingoriented&abletoquicklyreacttochangingenvironment
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