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  • 职位:品牌经理
  • 月薪:12000~30000
  • 学历:不限
  • 性别:
  • 公司:西安杨森制药有限公司
  • 工作地点:上海
  • 职位描述
职位描述:
JobPurpose:ResponsibleforachievingChinabusinessobjectivesthroughsupportingsalesteamexecutingmarketingplanfortheoverallACUVUE®brand.Tobridgesaleswithbrand,digital&professionalMKTteams’keystakeholdersforintegratedplanexecutingwithexcellence.MainResponsibilities? Shopperexperienceenhancementviacreatingexcellentin-storebrandexposureinitiatives,suchasPOSM,shopinshop,ACUVUEcenter,etc.? Driveefficient“lastmilesolution”toencourage1stpurchaseaftertrialbaseonshopper&industryinsights,suchase-coupon,discount,gimmick,membership,etc.? Supportcustomizedprogramintermsofprogramreview(objective,mechanism,KPI,ROI,budgetsource,etc.),materialdesign,production,gimmickpurchase,agency&crossfunctionscoordination,data/informationsummarizing&postevaluation(ROI,KPIachievement,learning,improveareas,etc.)? DevelopBTLactivitiesrelatedSOP,agreementstoensuresalesoperationwithfullcompliance? Streamline&optimizecurrentworkingprocess/platformbetweensales&MKTteamtodrivecollaboration&communicationefficiency? Supportonalltrademarketingrelatedactivities’PRapplication,accrual&paymenttoensureontimedeliverybaseonfinancepolicy? Workwithcentralprocurementteam&TMKTpeertoregularreviewtrademarketingrelatedvendors’performance&implementnecessaryactionsbaseonfacts&approvaltoensurehighqualitywithontimedeliverablesforsales? Supportsomekeyprojects’go-to-marketplandeployment,tracking,etc.? OthertasksorprojectsbaseonassignmentQualificationforthisposition:? Bachelor’sdegree? Minimum3+yearsofsolidtrademarketingexperience,1+yearsofkeyaccountsorfieldsalesexperienceisaplus? Workinginconsumergoodscategorywithmultiplebrandsexperience? Inspirestrustwithexcellentinterpersonalskills.PutstheCREDOattheheartofeveryday-to-dayactivityandbehaviorwithpeople? CONNECT:? Capableofbuildingstrongnetworksandworkingrelationsbyeffectivelyinfluencingpeopleacrossfunctionsandorganisations? Provenabilitytomanageaneffectiverelationshipwithagencies? Strongcommunicationandpresentationskills;fluentinEnglishandMandarin(verbalandwritten)? LEAD:? Autonomyincreatinganddrivingstrategyintostrongexecutionalplansinalignmentwithmarketingmanagerandkeystakeholders.? Demonstratedsuccessinthemanagementofmarketingactivitiesforbusiness? SHAPE:? Logicandanalyticalthinking,withaclearthoughtprocess? Autonomyinmanagingbudgets,afteralignmentwithmarketingmanager.? DELIVER:? Results-orientedwithproventrackrecordsondrivingstrongbusinessgrowth? AutonomyinmanagingKPIs&sharingsuccess

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