职位描述：
JobPurpose(Stateinanutshelltheoverallobjectiveoftherole)1. ThispositionistheTheragranbrandmanagerforRetailchannel,responsibleforCold&Painfamilybrand.2. TosupportSBMmarketingtoimplementbrandstrategiestomeetOTCBUobjectives.3. EnsureeffectivemanagementoftheBrandCommunicationandpromotionalactivities.MajorAccountabilities(Describethemainresultsoftheroletobeachieved)? Responsibleforthedevelopmentandmanagementofthebrandactivities,calendar,budget,andcommunicationsinitiatives.? Monitoring&Trackingpromotions,events,advertising,supportMCMtowellimplementdigitaladvertisementandmerchandise,andBUofficialwebsitesdelivery.? Tosupportcrossfunctioncooperation,esp.closelycooperatewithRetailTradeMarketingtoensureBufferinperformancedeliveryinRetailchannel.? Managetheworkofcreativeagencyensuringoutstandinglevelsofquality,costeffectiveness,andbrandalignmenttostandard? Toaidmarketresearchprojecttounderstandscustomerneeds,behaviors,motivationaldriversKeyPerformanceIndicators/Measuresofsuccess(Indicatehowperformanceforthisrolewillbemeasured)? BUbusinessperformance? Brandperformanceinretailchannel? Innovation&improvementunderrelativetoughmarketenvironment? POAimplementation? Improvementofresourceseffectivenessandbudgetundercontrol? Peopledevelopment? QualityofcollaborationamongcrossfunctionteamBackground(Statetherequirededucation,experiencelevel,andcompetencyprofile)? Education:Bachelordegreeorabove? Industry/Positionexperiences:-Atleast2-yrexperienceofRetailmarketingroleinMNC.-PharmaceuticalorFMCGexperienceispreferable.? LanguageSkills:Goodoral&writtenEnglish? ComputerSkills:Excellent? OtherSpecificrequirements:IntegrityTakeCommitmentHighselfmotivationOrganizetimeefficientlyWorkwellwithteam
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